Commercial photography is a field that appeals to more and more youngsters nowadays, especially since the technological era has given them access to countless online tutorials and professional tips to follow in order to build successful carriers. However, becoming a good commercial photograph will take time and patience, just like any other job; it is not learned over night, but it rather takes months, years to achieve a personal signature and worldwide recognition. Here are some tips that might help you if you are willing to go on the road to successful photography:
Take care of the lighting
Lighting is crucial whenever dealing with a commercial photography. Lighting can make any product or person look wonderful, amazing, flawless, or, on the contrary, it can help creating horrible shadows and reflections that would detriment the entire set. Thus, before spending thousands of pounds on ridiculously professional photographic tools you must know everything about lighting. Use strobe lights to add depth whenever you are shooting long-range pictures and lighting boxes below the product/ subject of your photograph for closer works.
Get in the mood
Sometimes the old friendly white back screening will not suffice for your commercial photo shoot. Apart from being boring, it cannot possibly create a good vibe or mood on the set, thus you must ditch it off. If you are planning on bringing your own lights from home, choose coloured lighting to set the mood. Image a story behind the photo shooting and create the décors accordingly. Don’t be afraid to use colours and make sure the product you are shooting always fits in the décor.